DEVELOPING TRAFFIC Website Submission & Promotion Basics Have you noticed how movie titles are only 1 to four words long. This is on purpose. A good movie can flop unless its essence can be communicated in a VERY few words. This is exactly what we do on the Internet when we create our domain name, choose our keywords and develop our promotional strategy. Your Domain - Home Sweet Home Your domain works like a motor home; it moves with you. Your domain name is simply a registered Internet address called an IP number. Whenever someone types in your unique domain name they are automatically forwarded to your 12 digit Internet address configured to your domain name. The META-Tags No website is finished without META-Tags. META-Tags are HTML code that you insert into your finished web page. When you enter a word or phrase in a search engine, the information displayed in the search results is usually contained in your META-Tags. Where Are Your Visitors Are Coming From? Targeting your visitors and tracking your visitors are different activities. You target your visitors using the principal of attraction and you TRACK your visitors to measure your targeting success.