UNDERSTANDING KEYWORDS The Proper Selection Of Keywords If you developed the greatest web website in the world for the best product or service and did not develop a keyword strategy you will not get many visitors via the search engines. Developing A Keyword Strategy - In Detail Use popular keywords in power combinations. keywords. Often the combination is more powerful than its parts. You may have a great keyword but if everyone else is also using it also, you may still be too far down in the listings. How Many Keywords - A Tutorial The search engines don't follow any rules, THEY MAKE THE RULES. They are independent and in every case, they will rank websites according to their needs not yours. They don't publish their priorities so it's up to us to figure out what they want.