Understanding Opt-In Email Marketing

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Opt-In Email Marketing
INTERNET INSIDERS SECRETS

LOSING SUBSCRIBERS CAN BE GOOD FOR YOUR NEWSLETTER!
By Jason Anderson ©2003 All Rights Reserved
The reason is simple. You don't really want subscribers. You want *readers* - people who can receive your newsletter without any problems, can read and follow directions, and actually *want* to receive your newsletter.

3 WAYS TO COLLECT EMAIL ADDRESSES FROM YOUR VISITORS
By Joe Reinbold ©2003 All Rights Reserved
One of the most important keys to success in online marketing is building your own opt-in list of potential and prior customers. Here are three of the most common and probably simplest ways to capture email addresses from your visitors.

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PROFITING FROM OPT-IN EMAIL: THE IDEAL PERMISSION MARKETING TOOL
By Marty Foley ©2000 All Rights Reserved
This article goes beyond just the basics of how to start profiting from your own email publication, commonly called an ezine. It also shows how to increase the profits of an existing one.

9 KEY SOURCES FOR BUILDING YOUR OPT-IN LISTS
By Scott T. Smith ©2000 All Rights Reserved
It's no secret. Your opt-in list means everything to your online business. Building a great email list you can send to again and again is key to your success. Here are the nine fundamental sources from which you can build your opt-in email list:

HOW TO PROMOTE YOUR BUSINESS USING AN OPT-IN EMAIL LIST
By Kevin Sinclair, CPA ©2000 All Rights Reserved
Most online marketing experts agree that the development of an opt-in email list is a key factor of online business success. In this article, I will explore the benefits of opt-in email lists.

SIMPLE, LOW-COST MARKETING METHODS OFTEN PRODUCE THE BEST RESULTS
By Bob Leduc ©1999 All Rights Reserved
Simple, inexpensive marketing methods often produce the best results. I discovered this by accident many years ago while trying to find a better way to get sales leads.

BINGO - YOU'RE CANCELLED
By Bob Osgoodby ©2000 All Rights Reserved
What is the value of the E-mail lists that promise to ".blast". your message to millions of potential clients? "Wow" - you think - ".even if I only get one half of one percent, that will be 5,000 customers".

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BULK EMAIL VS. OPT-IN
By Jim Daniels ©1999 All Rights Reserved
Although this targeted direct email marketing is more costly than unsolicited bulk email, it is proving to be far more effective. It is quickly becoming one of the most powerful internet marketing methods available.

HOW TO DRAMATICALLY REDUCE THE AMOUNT OF SPAM YOU'RE RECEIVING
By Internet ScamBusters ©1998 All Rights Reserved
A couple of months ago, we were each getting about 30 to 50 spams a day! Spams had gone from being a real nuisance to a serious problem.

TARGETED UNSOLICITED E-MAIL
Al Bredenberg ©1998 All Rights Reserved
No one should ever be placed on an e-mail list without their permission. No one should have to ask to be removed from an e-mail list they never asked to be on in the first place.

BULK E-MAIL HAS PENALTIES
By Nicole Miller ©1998 All Rights Reserved
In fact, many (if not most) small businesses with web sites have limited budgets for the purpose of developing exposure and traffic, especially for their target audience.

THE PERILS OF SPAM
By S. Hunter ©1998 All Rights Reserved
Spam is an Internet term that refers to the sending of unsolicited e-mail. The formal term is UCE - unsolicited commercial e-mail. In basic terms it means if you send an e-mail message with sales/marketing material to someone who has not asked to receive it

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