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How To Pan The Email Marketing Gold That's Right There Under Your Feet.
By Chuck Crawley
©2004 All Rights Reserved
Gold as defined by the Webster's Desk dictionary includes "riches or wealth".
On the Internet most of the "riches and wealth" that is obtained by the most successful marketers is paned though Email Marketing. The Gold is in the list that they use to generate their "riches and wealth".
If you don't publish an online newsletter or maintain an in-house list, then your stay in the Internet "Gold Fields" might be a long one.
Email lists that are personally acquired over time and tended to correctly are MORE precious than Gold. Ever heard the term "automatic money machine"? Well, folks your own personal email list will absolutely guarantee your success marketing any product on the Internet.
My own personal experience shows that mailing to my own mailing list can generate two to five times as many sales as compared any other form of advertising. It's free, automatic and just plain Pure Gold.
Ok, so you don't have a newsletter or an in-house mailing list. Well, don't sweat it. Here's a few tips on how you can start building yours starting today.
First you must redirect your thinking. Sales are great but relationships are better. I'll bet that you've made a few sales over the last year. When was the last time that you send an email to your own customers? Offer a little help, sent them a great marketing tool that you personally use or just a quick "hello".
I'll bet that you are promoting a product or service right now. Maybe you're not making any sales or just a few. I'll bet that you are getting a lot of responses and frustrated that you just can't seem to generate enough income.
You need to redirect your thinking. Sales are great but relationships are better. Have you incorporated any techniques into your marketing to capture any of those email responses that are "passing thru" your marketing system? Even though they are not buying your product or service, you should offer them a free tool, gift or advice to entice them to join your inhouse list or newsletter.
If you are spending your time and money to get people to look at your web page or your ad then don't let them "get away" before you capture them into your list. CONTACT every person who crosses your email box. This is how you start to build your Email Marketing Gold List.
FREE works like magic to help build your list. Construct an email message that offers a free service, tool, article, or advice in exchange for joining your list. Send this email to every contact that responses to your promotions.
Use email capture tools in your marketing strategies. Use autoresponders in your ads to capture responses. Use enticing email capture forms on your web pages. Response quickly to any email questions that you might receive. Remember, the real gold is in your list.
Here's A Great List Of Free Tools You Can Use To Help You Get Started
Email Capture Forms
http://www.formmonkey.com/htmltagformave.html
Cgi Capture Form
http://www.infomotions.com/email-cgi/
Autoresponders
GetResponse
http://getresponse.com
Sendthisfree
http://www.getthisfree.com
Free Autobot
http://www.freeautobot.com
Ezine Builder
http://www.e-zinez.com/freezine/index.html
Free Traffic Builder
Traffic Virus 2.0
http://unionez.net/candlent/TrafficVirus.exe
Once you get them to join your list, then you can cultivate your list by contacting them once or twice a month with more great tips, tricks, advice and gifts. You will then start to establish a relationship that can last for years.
So, forget all the *hype* and redirect your thinking today. Sales are great but relationships are better. Start building your Email Gold starting right now and begin with what you already have available to you. Pan for the real gold and you will begin to really create that "automatic money machine" very soon.
CHUCK CRAWLEY
"Average Joe Makes $520 A Day Online" Discover how average people are secretly earning $520 a day online using my proven pre-written ad, sales letter, free advertising and the hottest info product now available.
Click here to get the details before the flood begins.
http://www.roibot.com/w.cgi?IM11293_EGOLDART
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