Be Your Own Boss Logo
_

_
| Archives | CD ROMs | HOME | Search | Newsletter

Ads by Smithfam.com
WebMaster's & Marketing CDs Information, software, graphics, and design tools are critical to success. 180+ Niche Ebook Package
Over 180+ Niche Targeted eBooks with Websites and Master Resale Rights.

6 Tips For Better Writing
tips for better writing, better headlines, writing sales copy By Bob McElwain   ©2004 All Rights Reserved

tips for better writing, better headlines, writing sales copy When writing most anything, the objective is produce copy that is easy to read. This is particularly true on the Web, because chances are the majority of your visitors and newsletter readers are in hurry-up mode. They'll pass on anything that seems hard to read. Here are ways you can improve the readability of your work.

tips for better writing, better headlines, writing sales copy

1) The simplest word available is the best choice.
tips for better writing, better headlines, writing sales copy
tips for better writing, better headlines, writing sales copy Mark Twain often got paid by the word. He once commented he preferred city over metropolis. Sure, the "joke" is that he got paid for either word, and that city is quicker and easier to write. But he also knew it made his work easier to read.
tips for better writing, better headlines, writing sales copy

2) Avoid using adverbs and adjectives.
tips for better writing, better headlines, writing sales copy
tips for better writing, better headlines, writing sales copy "This is very hard to do."
tips for better writing, better headlines, writing sales copy
tips for better writing, better headlines, writing sales copy "This is awfully hard to do."
tips for better writing, better headlines, writing sales copy
tips for better writing, better headlines, writing sales copy "This is hard to do."
tips for better writing, better headlines, writing sales copy
tips for better writing, better headlines, writing sales copy Which of the above do you feel is the best? I've asked a loaded question here, for "best" doesn't really apply. To strengthen your work, minimize the use of qualifiers. There is simply no question here. The last form is the strongest.
tips for better writing, better headlines, writing sales copy
tips for better writing, better headlines, writing sales copy The point? Adverbs such as "very" and "awfully" often weaken, rather than strengthen. In the previous sentence I was forced to use "often," for without it the sentence is not true. That is, adverbs and adjectives do not always mess things up. But they often or usually do.
tips for better writing, better headlines, writing sales copy
tips for better writing, better headlines, writing sales copy Alternatively, consider breaking the flow. Then hit hard. For the above, try:
tips for better writing, better headlines, writing sales copy
tips for better writing, better headlines, writing sales copy "This is an awesome task."
tips for better writing, better headlines, writing sales copy
tips for better writing, better headlines, writing sales copyThis is a stronger claim than, "This is hard to do." Which is best depends upon the way you want to make your point and who you want to make it to.
tips for better writing, better headlines, writing sales copy

3) Keep sentences as short as possible.
tips for better writing, better headlines, writing sales copy
tips for better writing, better headlines, writing sales copy Above, "This is hard to do," is also the better choice, for it's shorter. Here's a sentence I wrote for another purpose. (I'll refer below to this as the, "Original.")
tips for better writing, better headlines, writing sales copy
tips for better writing, better headlines, writing sales copy "Subheadings must flow from the headline, revealing the major benefits so that at the end of the page, the reader has a good feel for the content, even when only the headlines are scanned."
tips for better writing, better headlines, writing sales copy
tips for better writing, better headlines, writing sales copy It's much, much to long. 34 words. While it's not hard to read, it does slow reading because the length makes it more difficult to follow. Personally, I try to hold to under 15 words, and less whenever possible. Even though it's longer (45 words), the following revision is easier to read.
tips for better writing, better headlines, writing sales copy
tips for better writing, better headlines, writing sales copy Revision #1: "Subheadings should flow from the headline. Each should reveal a major benefit to the reader. And at the end of the page, you want the reader to have a good feel for the content. This matters because most only scan the headlines and subheadings."
tips for better writing, better headlines, writing sales copy

4) Seek brevity and eliminate unnecessary words.
tips for better writing, better headlines, writing sales copy
tips for better writing, better headlines, writing sales copy Revision #2: "Subheadings flow from the headline. Each reveals a major benefit to the reader. Collectively they need to describe page content. This matters because often only subheadings are scanned."
tips for better writing, better headlines, writing sales copy
tips for better writing, better headlines, writing sales copy This version is only 28 words. Which of the above do you prefer? Actually this is another trick question in two ways.
tips for better writing, better headlines, writing sales copy
tips for better writing, better headlines, writing sales copy First, it's the wrong question. You should be asking what your readers prefer. The better question is which of the three versions best makes the point clear to your readers? And which will they find easiest to read?
tips for better writing, better headlines, writing sales copy
tips for better writing, better headlines, writing sales copy Second, what you prefer does not matter. That's just personal reading taste. What does matter is which of the above better fits the way you want to write.
tips for better writing, better headlines, writing sales copy
tips for better writing, better headlines, writing sales copy I might use the original form to introduce a topic. Then follow up with a paragraph or two about each of the key points included or implied in the sentence. However, Revision #1 is stronger, and usually my choice.
tips for better writing, better headlines, writing sales copy

5) Use Bulleted Text
tips for better writing, better headlines, writing sales copy
tips for better writing, better headlines, writing sales copy Revision #2 is a bit blunt. It doesn't flow well from beginning to end. If your writing tends to be in this form, use lots of bulleted text. In this format, brief works great. Further, there's no requirement for even complete sentences.
tips for better writing, better headlines, writing sales copy

Subheadings ...
  • > Flow from the headline
  • > Reveal a major benefit to the reader
  • > Collectively describe page content
  • > Are often all your visitors sees when scanning
tips for better writing, better headlines, writing sales copy Bulletting allows brevity. And it makes it easy for your readers to follow. One thing I love about this format is that it adds more space to the page. It helps to erase that sense of great black globs of text.
tips for better writing, better headlines, writing sales copy

6) Edit and rewrite. Then do it again. And again.
tips for better writing, better headlines, writing sales copy
tips for better writing, better headlines, writing sales copy Editing often lifts modest work to first rate. But to make this happen, think of this fundamental task as more than editing. Think of it as rewriting. Do so routinely, and your work will improve with every piece you write. Always seek ...
  • > A better word than one you have used, and a simpler one is best
  • > Try to replace several words with fewer
  • > Rewrite an entire sentence, even a paragraph, if you can find a way to make your point more clearly and/or briefly

Wrapping Up
tips for better writing, better headlines, writing sales copy
tips for better writing, better headlines, writing sales copy You can beef up your writing just as you can improve any skill. All it takes is time. In the above, the need for rewriting part of your work is the item most often overlooked.
tips for better writing, better headlines, writing sales copy
tips for better writing, better headlines, writing sales copy It's tough to impossible to keep all such ideas in mind as you seek to communicate your thoughts. One effective approach is to focus on one idea each time you begin writing.
tips for better writing, better headlines, writing sales copy
tips for better writing, better headlines, writing sales copy If you seek to improve one aspect of your work in each writing session, then edit and rewrite, your work will constantly improve. Try it. And see for yourself.


BOB MCELWAIN
, author of "Your Path To Success." How to build ANY business you want, just the way you want it, with only pocket money. http://sitetipsandtricks.com/opts/mcb.html

Get ANSWERS. Subscribe to "STAT News" now! mailto:join-stat@lyris.dundee.net


iProfit 180+ Niche eBook Package
_iProfit Niche Package is the biggest collection of money-making niche products available on the internet. All the products included in the package are bestselling titles that currently sell thousands of copies.
_

Value: $5,000.00
_The iProfit Niche Package itself, and all the products contained in it, come with master resell rights. This means that you can sell the products yourself and keep 100% of the profits, and you can pass the resell rights on to your customers as well.
_
_All the individual products contained in the package come with professionally designed sales websites, so you can start selling them immediately.
_Get Full Master Resale Rights - Price $29.95
_
_ Visit Our Sales Web Site For More Information
_
_


| Archives | CD ROMs | HOME | Search | Newsletter |
_

_
_

_
Bob's Marketing Phone Support
Home Business CD ROMs
Internet Marketing Tutorials
The eBook Wholesaler Site
The Internet Marketing Center
Good e-Books & Courses
Wholesale Info Publishing CD
Your Own Associate Program
Smithfam's Webmaster's Services
Downloadable Business Packages
Search Engine Submission Software
Find A Business Hosting Company
Low Cost Smart Autoresponder Script
Free Web Based Autoresponders
Credit Card Processing - Free Setup
Can´t find it Here? - Ask Bob
_
Truly Automate Your Website Submissions to Over 800,000 Places
Generate Free Web Site Traffic
Click HereTo Get More Information Via Email

| MoreTraffic | Support | Site Map | HOME | Ask Bob | CDs | Site Design |
| Bob's Articles | Search Site | Newsletter | Archives | Info Packages | About Bob |
| Half-Price Today | Good eBooks | Affiliate Program | eBook Wholesaler | Archives
| Credit Cards | Script Archives | Webmaster's Tools | Autoresponders | Business Opps |
| Hosting | Getting Started | Free Hosting | Free Software | Free Graphics | Site Promotion |
_
_
A Seed Gives Birth to Fruit of its Own Kind

Home-Based Business Support Services
2606 Summer Lane, Eugene OR, 97404
(541) 689-1847
 Click Here to Email Bob Smith
© 1996-2007 Smith's Family Enterprises Inc.
_
Proudly Hosted By
ICDSoft Hosting
_
SF