Do you want to know where the money is in marketing? Well it's a question many people in business can't answer. If they could then we wouldn't see a 90 percent failure rate of businesses after the first 5 years.
Let's define what Front End and Back End mean in terms of marketing.
FRONT END - The initial sale. The money you get and the product the customer gets on your first transaction. This is usually the most expensive sale to make.
BACK END - Any additional sales made to the same customer after the first one. Most likely this is a different, sometimes more expensive product. This sale is much cheaper to make since you already have a paying customer.
Now that you know what each term means, you can probably guess where the money is. Right! It's in the Back End. You really need a back end whether you are a traditional business, a net business, or even a network marketer.
If you don't have something additional to sell your paying customers then you are losing money big time! Quick, go out and find a product that fits with what you are selling now.
Don't change what you are doing to sell the front end. Continue that, but once the initial sale is made then sell the customer your back end product.
For instance, if I were selling web servers -- the initial sale might be for a small, simple company web site without many bells and whistles. Great, I've may have made a little money, depending on what it costs me to get a customer. And I will continue to make money every month the customer stays with my server company.
Now, what I do is occasionally send this customer an email detailing a special deal for the wiz-bang package that will propel his small website into the big time.
Eventually some will upgrade to the better server. They get better service and I make more money on the higher priced product. Plus, all it cost me is a few emails every now and then. We all know email is cheap.
If you are a network marketer what could your follow up product be? Well, network marketers always need motivational tapes and printing and other items. Find a source for these, buy in bulk and resell them to your downline for a profit. If you current company goes belly up or some in your downline don't do well with a particular opportunity then get them going on another one.
If you sell porcelain dolls, your back end could be clothing or display cases or exotic Oriental dolls. You get the idea.
Keep selling your current product just like you have been. But find something additional to sell your paying customers. You'll be glad you did -- all the way to the bank.
By the way, the Back End isn't just selling them an additional product once. It's selling them again. And again. And again. Until you lose contact with them.
Happy Selling,
James Ayres
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