DECEMBER 2002
THE INTERNET MARKETING NEWSLETTER
ALL DOORS LEAD HOME
By Robert Smith
© All Rights Reserved
Designers naturally assume that everyone comes to the front door or main page; actually it's much easier to attract traffic to pages with a narrower focus.
IN YOUR FACE ADVERTISING
By Robert Smith
© All Rights Reserved
I'm a full time merchant on the Internet for 6 years. I understand the value of getting my message out, but frankly I'm getting fed up with the amount un-targeted advertising that's being forced on me.
REQUIREMENTS FOR INTERNET MARKETING SUCCESS
By Robert Smith
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These are the most timeless and important considerations in developing your Internet Business. In order to be successful we must learn to treat our business like a business - not a hobby.
WANT TO KNOW MORE ABOUT YOUR VISITORS?
By Bob McElwain
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You must be able to slip on your visitor's 'shoes,' and wander about your site, seeing it as they do.
HOW TO WRITE A SALES LETTER THAT PULLS SALES
By Keller Flynn
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There is no marketing technique used today that is older or more reliable than the sales letter. Used correctly, a sales letter can be your key to racking up sale after sale.
EXPLODE YOUR SALES WITH BANNER ADS!
By A.T.Rendon
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Contrary to rumors of the death of Banner Ads, the banner ad remains one of the three most popular forms of advertising on the Internet.
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KNOW THE PSYCHOLOGY OF SELLING FOR BIG PROFITS!
By Lisa Lake
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If you really want to sell something, you can't just point to the external benefits of your product, you've got to find a way into their psyche.
HOW TO BRAND YOUR BUSINESS IN 30 SECONDS OR LESS WITH LITTLE OR NO MONEY!
By Larry Dotson
© All Rights Reserved
Have you ever tried to solve a problem and the first thing that pops in your head is to buy a specific product to solve it? Yes, we all have. Well, that's because that product name was branded in your brain
CUSTOMER SERVICE: A MATTER OF COMMON SENSE
By June Campbell
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There's more to customer service dealing with order fulfillment, returns, complaints and questions. Good customer service is based on respect and concern --- qualities that can't be spelled out in a company policy.
OVERCOME THESE 3 BUYING OBSTACLES AND INCREASE YOUR SALES
By Bob Leduc
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Losing 'almost customers' is a major source of lost income for most businesses. But few are aware of the problem and even fewer employ a strategy to prevent this unnecessary loss of income.
JUST HOW FAR DOWN ARE YOU?
By Joe Myna
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Frankly, to be successful, you must first presuppose a perfect world. You know, where you sell 6 people, each of these six people entice 6 more, and so on, and on.
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