October 2004
THE INTERNET MARKETING NEWSLETTER
DO I NEED AN RSS FEED?
By S. Housley
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RSS has been around for more than 10 years but has only recently become popular. RSS provides headlines and summaries of information in a concise and standardized way.
4 MARKETING MYTHS THREATEN YOUR SALES
By Bob Leduc
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Don't believe these 4 marketing myths. They're not true. Marketing based on them will cause you to lose sales.
USING YOUR WEB SITE TO GROW YOUR BUSINESS
By Bob Leduc
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The first step to creating or improving your web site is to clarify the role it should play in your business and its marketing.
WHERE TO FOCUS YOUR MARKETING: NEW PROSPECTS OR EXISTING CLIENTS
By Charlie Cook
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Imagine that you ran an ad, mailed a brochure, or sent an email ad to a new list of people who fit your target market profile and everyone who saw it responded right away and made a purchase.

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LEVERAGE YOUR WAY TO PROFITS WITH JOINT VENTURES
By Russ Shearer
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You can't conduct business on the internet for very long without hearing the term "Joint Venture", but do you really understand them or how and why a Joint Venture works?
DO SOMETHING DIFFERENT: STAND OUT AND STEP UP YOUR PROFITS
By Michael Angier
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Differentiating yourself from your competitors is worthy of considerable and constant attention. It will save you money, time, aggravation and missed business.
BUILDING YOUR WEBSITE FOR SUCCESS
By Paul Barrs
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Most people who set out to start their own Website, no matter what type, build it for failure, not success.
CREATE AN INFORMATION PRODUCT YOU CAN LOVE!
By Livvie Matthews
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Instead of trying to find a product TO love, my suggestion was to find what she ALREADY loved, was passionate about and to create the product to sell.
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