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 When you go to an engine and plug in a keyword, subject, or title that search engines parses millions of documents and almost instantaneously puts those pages in an "order of relevancy." While search engines are very quick, they are not known to be 100% accurate in their retrievals. Engines and directories often times bring irrelevant pages into the results, meaning it may take a while longer and more investigation to find what you're looking for. Overall, search engines do a tremendous job in pulling up relevant information, and getting your site listed in the top of these engines can mean tremendous results for your site. Search engines don't have the ability to ask questions, so they rely on what you've entered for your search. While this may be changing with the likes of intelligent agents, don't expect the same kind of customer service you might find from your local librarian. There are a number of ways that search engines pull up your pages. The first thing almost all engines look at is the Title of a site. If the keyword is found in the title, it's considered to be more relevant and will pull up more quickly than a site without the keyword in the title. Search engines will check to see if the keywords you've entered appear in the top of the web page, like in the headline or in the first few paragraphs of text. Engines will assume that if the topic is important, it will be mentioned within the first part of your site. Frequency will also factor in how search engines determine relevancy. A search engine will determine how often keywords appear in relation to other words in a web page. Those with a higher frequency are often deemed more relevant than a page with less frequency.. Note: some search engines index more web pages than others. This means that no two engines will bring up the same pages. Each has their own style of pulling up information, resulting in different information being considered more relevant. Some search engines also give web pages a bonus for various reasons. For example, WebCrawler uses link popularity as part of its ranking method. It can tell which pages in its index have lots of links pointing at them. These pages are given a slight bonus during ranking, with the reasoning being if a page has a lot of links to it, it's probably a very popular page. Some combination type engines, those containing directories, may give a bonuse to sites they've reviewed. The reason being if the site was good enough to earn a review, chances are it's more relevant than an unreviewed site.
The Most Important Search Engines
Excite Alta Vista Hotbot Infoseek Lycos Webcrawler
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